Lesser Known Marketing Tools to 10x Your Growth

Feeling like your marketing efforts are about as effective as shouting into a void of people wearing noise-cancelling headphones? You're not alone. These days, the digital marketing landscape is more crowded than an Era's Tour concert stadium.

It's undergone significant shifts in recent years, rendering many traditional marketing tactics ineffective. Between algorithm changes, ad fatigue and enough content to choke a black hole, simply getting noticed feels like winning the lottery.

​

🫨 What's changed?

We can attribute this to a number of things. First we have the 'algorithm beast'. Social media and content platforms are constantly tweaking their systems to prioritize user experience, which means generic posts just get lost in the noise. Search engines are no picnic either. 

Google's been cracking down on keyword-stuffed content for years, focusing more on what users actually want to see – high-quality, informative content that solves their problems.

And, of course, there's the conversation around data privacy. With the death of third-party cookies on the horizon, hyper-targeted advertising based on who-knows-what internet browsing habits is on its way out. Marketers now have to rely on building trust and collecting first-party data – the information customers willingly share – to personalize the experience.

​

👥 The modern consumer

Today’s consumers are not just passive receivers of marketing messages; they are active participants who want and know how to seek value and authenticity online. Strategies focused solely on product promotion without considering the broader customer experience and real, deep, attentive engagement with their audience are obsolete. 

Successful marketing now requires an integrated approach that combines data-driven personalization, engaging storytelling, the deepest possible understanding of your customer, and a genuine commitment to solving their problems and speaking to their values and expectations. 

​

🤷 What now?

This shouldn't mean marketing becomes more difficult, rather, it means you can worry less about trends, keywords, status-quo strategies and advertising, and use more of what is innate to you - everything that is innately human. 

Communication, collaboration, connection. The same way it's done between two friends, not the complex and boringly-linear way stale marketing guidelines define these words (and effective data & analytics strategies to go alongside them).

We've curated some of our favorite lesser-known marketing tools who offer features and blueprints that can help guide you towards building and leveraging these kinds of strategies. Dive in 👇