Blog
/
Lesser Known Marketing Tools to 10x Your Growth
Lesser Known Marketing Tools to 10x Your Growth

Lesser Known Marketing Tools to 10x Your Growth

Because the digital marketing landscape is now more crowded than an Era's Tour concert stadium.

Feeling like your marketing efforts are about as effective as shouting into a void of people wearing noise-cancelling headphones? You're not alone. These days, the digital marketing landscape is more crowded than an Era's Tour concert stadium.

It's undergone significant shifts in recent years, rendering many traditional marketing tactics ineffective. Between algorithm changes, ad fatigue and enough content to choke a black hole, simply getting noticed feels like winning the lottery.

🫨 What's changed?

We can attribute this to a number of things. First we have the 'algorithm beast'. Social media and content platforms are constantly tweaking their systems to prioritize user experience, which means generic posts just get lost in the noise. Search engines are no picnic either. 

Google's been cracking down on keyword-stuffed content for years, focusing more on what users actually want to see – high-quality, informative content that solves their problems.

And, of course, there's the conversation around data privacy. With the death of third-party cookies on the horizon, hyper-targeted advertising based on who-knows-what internet browsing habits is on its way out. Marketers now have to rely on building trust and collecting first-party data – the information customers willingly share – to personalize the experience.

👥 The modern consumer

Today’s consumers are not just passive receivers of marketing messages; they are active participants who want and know how to seek value and authenticity online. Strategies focused solely on product promotion without considering the broader customer experience and real, deep, attentive engagement with their audience are obsolete. 

Successful marketing now requires an integrated approach that combines data-driven personalization, engaging storytelling, the deepest possible understanding of your customer, and a genuine commitment to solving their problems and speaking to their values and expectations. 

🤷 What now?

This shouldn't mean marketing becomes more difficult, rather, it means you can worry less about trends, keywords, status-quo strategies and advertising, and use more of what is innate to you - everything that is innately human

Communication, collaboration, connection. The same way it's done between two friends, not the complex and boringly-linear way stale marketing guidelines define these words (and effective data & analytics strategies to go alongside them).

We've curated some of our favorite lesser-known marketing tools who offer features and blueprints that can help guide you towards building and leveraging these kinds of strategies. Dive in 👇

Dub
short links with superpowers.
Giving modern marketing teams superpowers with short links that stand out - Dub.co is the open-source link management infrastructure for modern marketing teams.
Dub
Dub
Dub
Features

📊 Analytics that matter

🌐 Use your own domain

🔮 API

🧾 Free QR Code Generator

🎨 Branded links

🤝 Collaborate With Your Team

🤖 Dub AI

Bento
a link in bio, but rich & beautiful.
Your personal page to show everything you are and create ๐Ÿง™๐Ÿช„โœจ A link in bio, but rich and beautiful. All your content integrated into your personal page. No more hiding your content behind links.
Bento
Bento
Bento
Features

🌐 Link in bio

🎨 Customise links & design

🚀 Mobile responsive

⚡️ Built for makers

Brevo
connections that spark growth.
Bookmark
6
stacked
star filled
5
stars
Say hello to Brevo (formerly Sendinblue) โ€” the platform that helps you build customer relationships across email, SMS, chat, and more.
Brevo
Brevo
Brevo
Features

⚡️ Email & SMS Marketing

☎️ CRM

🌐 Landing Pages

🤖 Marketing Automations

💬 Live Chat

📝 Signup Forms

Loops
email for modern SaaS companies.
Loops is a simple and beautiful email sending platform for SaaS companies.
Loops
Loops
Loops
Features

🎨 Drag and drop editing 

✨ Polish your designs 

👋 Effortless personalization 

🔗 Connect your audience 

🚀 Craft the ideal user journey 

📬 All your email, in one place 

✈️ Managed deliverability 

🌗 Dark mode support

🩺 Bounce doctor

Clearbit
B2B data activation for marketing intelligence.
2x your pipeline, not your budget. Create, capture, and convert demand from ideal customers โ€” all from one powerful and flexible go-to-market platform.
Clearbit
Clearbit
Clearbit
Features

🎯 Ad Targeting

💸 Conversion Targeting

📝 Form Optimization

👋 Intent-Based Outreach

⭐️ Advanced Personalization

📊 Data Scoring

🚀 Lead Scoring & Routing

beehiiv
is the newsletter platform built for growth.
The most successful newsletters in the world have access to the best tools โ€” and now so do you. beehiiv was founded by some of the earliest employees of the Morning Brew, and they know what it takes to grow a newsletter from zero to millions. The all-in-one publishing suite comes with built-in growth tools, customization, and best-in-class analytics that actually move the needle - all in an easy-to-use interface.
beehiiv
beehiiv
beehiiv
Features

📬 Send customized newsletters

🔥 First party audience data

🎨 Advanced Customization

🤖 Artificial Intelligence

🌐 Custom Domains

💸 Paid Subscriptions

👋 Referral Program

💌 Newsletter Recommendations

📊 Superior Analytics

📝 Subscribe Forms

Cello
word of mouth, unleashed.
Bookmark
5
stacked
star filled
stars
Cello is the easiest way to add a referral program for users and affiliates to any SaaS product in hours. Turn users into your most valuable growth channel.
Cello
Cello
Cello
Features

🌐 Integrated Experience

💸 Flexible Rewards

📬 Instant updates

👋 Effortless Sharing

📈 Management & performance tools

🔗 Integrates with your stack

🔮 Flexible SDK

✅ Tax & legal compliance

AdCreative.ai
the #1 most used AI tool for advertising.
Generate ad creatives that outperform your competitors. Generate ad creatives that help you sell. Fast. Using Artificial Intelligence.
AdCreative.ai
AdCreative.ai
AdCreative.ai
Features

🎨 Generate Creatives

📝 Generate Texts & Headlines

📊 See Creative Insights

⚡️ Generate Social Creatives

🔮 Generate Complete Ad Package

👀 See Competitors’ Ads

💗 Get Winning Ad Inspiration

🎞️ Generate Video Ads

Gleap
your all-in-one customer feedback tool.
Gleap is your all-in-one customer feedback tool for apps and websites. Capture user feedback visually, fix bugs 10x faster than competitors, let users request features and have them rate their journey. Heard users are happy users.
Gleap
Gleap
Gleap
Features

🐛 In-app bug reporting

⭐️ Customer surveys & ratings

✅ Micro surveys

📸 Capture feedback visually

🔗 Seamless integration

🚀 Public product roadmap

📝 Feature request board

💬 Live chat

MakerBox
marketing know-hows for solopreneurs.
A battle-tested system for Founders without a marketing background. MakerBox is marketing guides, courses, and templates for Solopreneurs, so founders like you know exactly how to grow their businesses.
MakerBox
MakerBox
MakerBox
Features

💬 Marketing Mega-Prompts

📣 Positioning That Sells

⚡️ Marketing Frameworks

📚 Marketing Workbook

🤖 AI Wrapper in 5 Days

🔥 Landing Page Roasting

ConvertKit
the go-to marketing hub for creators.
ConvertKit is a creator marketing platform with powerful features to help you optimize your most important assetโ€”your audience. Anything you need to do with your audience, you can do it with ConvertKit.
ConvertKit
ConvertKit
ConvertKit
Features

📪 Email Marketing

🚀 Landing Pages

💸 Commerce

🎨 Email Designer

📝 Email Sign Up Forms

🤖 Email Automation

⚙️ Integrations

Descript
if you can edit text, you can make videos.
Descript is the AI-powered, fully featured, end-to-end video editor that you already know how to use. Works like docs and slides. No need to learn a new tool โ€” Descript works like the tools youโ€™ve already learned.
Descript
Descript
Descript
Features

🎞️ Video Editing

🎙️ Podcasting

📎 Clips

🗣️ Transcription & Translation

🎥 Remote Recording Studio

💻 Screen Recording

💬 Captions & Subtitles

👀 AI Eye Contact

🔮 Text-to-Speech

🔔 Overdub & Studio Sound

🟢 AI Green Screen

Plausible
an easy to use and privacy-friendly Google Analytics alternative.
Plausible is intuitive, lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, powered by European-owned cloud infrastructure ๐Ÿ‡ช๐Ÿ‡บ
Plausible
Plausible
Plausible
Features

⚡️ Quick and easy to integrate 

🔗 A powerful and flexible API 

📬 Email and Slack reports 

🚀 Serve the script as a first-party connection 

🔐 Own and control your data 

👉 Filter the dashboard by anything you click on 

🔎 Integrate with Search Console 

📣 Analyze marketing campaigns

Letterdrop
to 11x leads with customer-centric SEO.
Bookmark
6
stacked
star filled
stars
Repeating a keyword 6 times doesnโ€™t work. Instead, write helpful content your customers will love using an AI-powered SEO optimizer. Answer search intent and add new information with a tool built by a team from Google Search.
Letterdrop
Letterdrop
Letterdrop
Features

🚀 SEO Optimizer

🔗 Internal Linking

👀 Content Refresh Monitoring

🗂️ Webflow CMS

📅 Content Calendar

📸 Video to Text

👋 LinkedIn Employee Advocacy

⚙️ Programmatic SEO

📹 Video SEO

💥 Content from Gong

Storipress
the new standard for modern media publishing.
Create content at scale 2x faster by streamlining content creation, management and strategy without overhauling your tech stack. Designed with care, exceptional speed, and opinionated yet adaptable workflows, all combined to unlock your team's full potential.
Storipress
Storipress
Storipress
Features

🗂️ Kanban & calendar view

📣 Social media management

🤝 Built for collaboration

🔥 Enterprise SEO

📑 Pagebuilder for content

🎨 Article designer

🎁 Custom blocks

💸 Paywalls & newsletters

📊 Audience analytics

💰 Programmatic advertising

Login or register to join the conversation.

Join the discussion

user-profile

0 comments

Active Here: 0
Be the first to leave a comment.
Loading
Loading
Someone is typing
User
No Name
Set
This is the actual comment. It's can be long or short. And must contain only text information.
Edited
Your comment will appear once approved by a moderator.
User
No Name
Set
This is the actual comment. It's can be long or short. And must contain only text information.
Edited
Your reply will appear once approved by a moderator.
Load More ๐Ÿ‘‡
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Load More ๐Ÿ‘‡
Loading