It's time to ditch Google Analytics 

Google Analytics is frustrating to use, difficult to understand, slow to load and privacy-invasive. That's why Plausible was built, a simple but powerful, lightweight (< 1 KB), open source and privacy-friendly alternative. 

Here's what makes Plausible a great Google Analytics alternative and why over 12,000 paying subscribers trust us with their website and business insights: 

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Simple analytics at a glance 

Plausible is simple analytics. It is easy to understand and it cuts through the noise. Check your site traffic and get all the essential insights on one page in one minute. There are no layers of menus, there is no need for you to build custom reports, custom dashboards or PowerPoint documents. You can even import your Google Analytics stats. 

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Lightweight script that keeps your site speed fast 

Plausible is lightweight analytics. Plausible's script is 45 times smaller than Google Analytics. Your page weight will be cut down, your site will load faster and you'll reduce your carbon footprint for a greener and more sustainable web. A site with 10,000 monthly visitors can save 4.5 kg of CO2 emissions per year by switching. 

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No need for cookie banners or GDPR consent 

Plausible is privacy-friendly analytics. All the site measurement is carried out absolutely anonymously. Cookies are not used and no personal data is collected. There are no persistent identifiers. No cross-site or cross-device tracking either. Your site data is not used for any other purposes. All visitor data is exclusively processed with servers owned and operated by European companies and it never leaves the EU. 

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Track goal conversions, revenue and campaigns 

Plausible is useful. Segment your audience by any metric you click on. Answer the important questions about your visitors, content and referral sources. Analyze paid campaigns using UTM parameters. Track ecommerce revenue, outbound link clicks, file downloads and 404 error pages. Create custom events with custom dimensions to track conversions and attribution. Increase conversions using funnel analysis.

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Smooth transition from Google Analytics 

There's a realtime dashboard, entry pages report and integration with Search Console. You can track your paid campaigns and conversions. You can invite team members. You can even import your historical UA stats. Learn how to get the most out of your Plausible experience and join thousands who have already migrated from Google Analytics.