Buttondown’s minimalist interface makes it easy for you to write great emails; the automation acts like the editorial assistant you wish you had, by checking for typos, broken links, or malformed images; the portable subscription widget makes it really easy to grow your audience from wherever you host your site. And then Buttondown gets out of your way! Buttondown's focus is on pragmatism over richness; it's not the most robust application you've ever used, but it may be the most delightful.

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Justin had been writing his own personal newsletter for years but struggled with how other tools worked. Simple tasks like cleaning up Markdown, checking links, resizing images, and making sure the email looked right was a huge hassle. It took Justin away from doing the fun part: writing a great newsletter. He needed a simple, pleasant tool that took the annoying stuff off of his plate. He also wanted something that was for people like him: not a tool that was really built for big commercial sites or complex editorial teams, but for a small user who wanted to spend more time writing than dealing with an interface.