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The best Hubspot alternatives of 2024
The best Hubspot alternatives of 2024

The best Hubspot alternatives of 2024

Hubspot holds significant value in the inbound marketing and customer relationship domains, but is it the right fit for every use case?

Hubspot. The name practically screams inbound marketing success. It's a powerful all-in-one platform boasting features for everything from content creation to social media scheduling and beyond. It is, and it's not often a platform claiming to be an 'all-in-one' actually proves to be. If you haven't heard of them, you may have very likely read one of their blog articles. They have written about anything and everything related and un-related to their product. 

HubSpot has several core products that work together to manage pretty much the entire customer journey, including;

  • HubSpot CRM (Free): This free tier provides the foundation for managing your contacts, deals, and tasks. It allows you to track interactions, schedule meetings, and gain basic insights into your sales pipeline.
  • Marketing Hub: This tiered subscription service offers a range of marketing tools, including content creation (blogs, landing pages), email marketing automation, social media management, SEO tools, and website analytics. The specific features depend on the chosen pricing plan.
  • Sales Hub: Designed to streamline the sales process, Sales Hub offers features like email tracking and sequences, opportunity management, sales forecasting, and integrations with various CRMs. Similar to Marketing Hub, it comes in different tiers with varying functionalities.
  • Service Hub: This suite focuses on customer service and support, providing tools for ticketing systems, live chat functionalities, a knowledge base for self-service options, and customer feedback surveys. Pricing follows a tiered structure.
  • Content Hub: This offering acts as a centralized content management system within the HubSpot ecosystem. It allows you to plan, create, store, and distribute content across various channels. (Note: As of May 2024, Content Hub is still under development).
  • Operations Hub: Designed to automate workflows and centralize data across HubSpot products, Operations Hub offers features like custom objects and properties, form automation, and data syncing with other business applications. (Note: As of May 2024, Operations Hub is still under development).
  • Commerce Hub: This recently launched offering allows businesses to build and manage an online store directly within the HubSpot platform. It includes features for product management, order fulfillment, marketing automation for ecommerce, and customer support functionalities specific to online stores.

So yeah, Hubspot holds significant value in the inbound marketing and customer relationship domains, but is it the right fit for every use case?

For many startups and smaller businesses, Hubspot's feature-rich nature can feel overwhelming, and beyond the free CRM, costs during higher growth periods can creep up substantially. In this way, Hubspot sort of feels like a corporate behemoth circling a playground full of nimble startups.

So if you have a more niche use-case, maybe you just want a straight-forward, reliable CRM, or a flexible, lightweight space to create and publish content, need a feature-rich project management solution for a small team, perhaps just an email marketing or user-friendly website builder, we've curated a list of alternatives to Hubspots core products that might serve you (and your bank accounts) a little better:

Brevo
connections that spark growth.
Bookmark
6
stacked
star filled
5
stars
Say hello to Brevo (formerly Sendinblue) — the platform that helps you build customer relationships across email, SMS, chat, and more.
Brevo
Brevo
Brevo
Features

⚡️ Email & SMS Marketing

☎️ CRM

🌐 Landing Pages

🤖 Marketing Automations

💬 Live Chat

📝 Signup Forms

Missive
team email, chat & tasks.
Bookmark
7
stacked
star filled
stars
In our fast-moving world, good old emails are becoming more time-consuming than productive. For teams, when it comes to collaborating around an email there’s no proper way to share thoughts other than more emails.
Missive
Missive
Missive
Features

📬 Team & Personal Inboxes

✅ Chat & Tasks

🗂 Canned & Variable Responses

⌘ Command Bar

💬 Conversation Assignment

☎️ Contact Management

🎨 Custom Branded Live Chat

📺 Custom Channels

Atlas
give your customers superhuman support.
Bookmark
3
stacked
star filled
stars
Atlas is a blazingly fast, modern support platform, helping identify and diagnose customer experience and interaction. Currently in beta, you can sign up and book a demo today.
Atlas
Atlas
Atlas
Features

💬 Chat, ticketing, and automated communications

📹 Session recordings

🪲 Bug tracking

⚙️ Internal tool integration

🚀 Customer Timelines

📊 Smart Insights

👉 User Journey Mapping

Attio
the data-driven CRM for modern teams.
Bookmark
16
stacked
star filled
stars
Attio is a radically new type of CRM built from the ground up for you, the user. With Attio, you can build your CRM exactly the way you want it - all without lines of code or expensive consultants.
Attio
Attio
Attio
Features

🌐 Sync your data streams. Import, sort, and organize all your relationship data

⚙️ Build your ideal workflow. Easily design and implement the perfect workflow for you

💬 Collaborate more effectively. Share workflows, contacts, & communications in real-time

📬 Keep track of all the important conversations your team are having with intelligent communication sorting

🚀 Easily pull in data from all your favorite tools through Attio's first-class API and Zapier integration

📝 Keep track of every update and thought while working with your team with notes.

Customer.io
the automated messaging platform for tech-savvy marketers.
Customer.io is more control and flexibility to craft and send data-driven emails, push notifications, in-app messages, and SMS.
Customer.io
Customer.io
Customer.io
Features

⚙️ Direct Integration with RESTful API

🚀 Third-Party Integration

🗂 Powerful Segmentation

📊 Real Time Data

⚡️ Rules-based visual workflow builder

💬 Personalised Messaging

Plain
customer support as polished as your product.
Bookmark
5
stacked
star filled
stars
Plain puts all your customer conversations from Slack, email and forms into a single, lightning-fast interface and makes it easy to work with your team. Integrated with the tools you already use, and backed by their powerful API.
Plain
Plain
Plain
Features

⚙️ Full API Access

✉️ Chat & email

💸 Payment events

🪲 Bug reports

⏰ Waitlist requests

🚀 Workflow events

✅ Global command menu

OpenPhone
is the all-in-one phone system for teams.
Bookmark
8
stacked
star filled
5
stars
Your business calls, texts, and contacts in one delightful app. Work anywhere, across all your devices. More collaboration, better communication
OpenPhone
OpenPhone
OpenPhone
Features

🤳 Phone number

☎️ Calling

📔 Contacts

👥 Teams

💬 Messaging

🔗 Integrations

MailerLite
is email newsletters, websites, landing pages, pop-ups & more.
Digital marketing tools to grow your audience faster and drive revenue smarter. Backed by 24/7 award-winning support.
MailerLite
MailerLite
MailerLite
Features

📬 Email marketing

🛍️ Transactional emails

🌐 Websites 

📝 Signup forms 

💸 Paid newsletter subscriptions

🗂️ Template library

⚡️ Automations

Loops
email for modern SaaS companies.
Loops is a simple and beautiful email sending platform for SaaS companies.
Loops
Loops
Loops
Features

🎨 Drag and drop editing 

✨ Polish your designs 

👋 Effortless personalization 

🔗 Connect your audience 

🚀 Craft the ideal user journey 

📬 All your email, in one place 

✈️ Managed deliverability 

🌗 Dark mode support

🩺 Bounce doctor

ClickUp
is one app to replace them all.
The next evolution of team productivity and collaboration is here. Unlock the next generation of productivity with the infinite possibilities of ClickUp. Tasks, Docs, Goals, Chat, and everything imaginable to make you more productive. ClickUp's #1 rated productivity platform is making the world more productive with tasks, notes, projects, and time.
ClickUp
ClickUp
ClickUp
Features

🪐 Spaces, Folders & Lists

✅ Customizable Tasks

🪺 Nested Subtasks & Checklists

🚀 ClickApps for Tailoring Tasks

🤖 Automations for Routine Work

📚 Hundreds of Templates

💗 Relationships for Virtual Databases

⚙️ Over 1,000 Integrations

Audienceful
email marketing re-invented for the 2020s.
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10
stacked
star filled
stars
Audienceful is designed for building relationships via content that feels authentic, instead of blasting customers with corporate-looking banner ads. Quickly fire off announcements, newsletters, product updates and more from a tool that works like a doc—not a bloated email builder.
Audienceful
Audienceful
Audienceful
Features

⚙️ Automate with outside tools

🗂 Native Webflow publishing

⚡️ Drip automations

📝 Multiple audiences, tagging and segmentation

🚀 Cross-post to different platforms

💬 Unlimited customer data fields

ConvertKit
the go-to marketing hub for creators.
ConvertKit is a creator marketing platform with powerful features to help you optimize your most important asset—your audience. Anything you need to do with your audience, you can do it with ConvertKit.
ConvertKit
ConvertKit
ConvertKit
Features

📪 Email Marketing

🚀 Landing Pages

💸 Commerce

🎨 Email Designer

📝 Email Sign Up Forms

🤖 Email Automation

⚙️ Integrations

Storipress
the new standard for modern media publishing.
Create content at scale 2x faster by streamlining content creation, management and strategy without overhauling your tech stack. Designed with care, exceptional speed, and opinionated yet adaptable workflows, all combined to unlock your team's full potential.
Storipress
Storipress
Storipress
Features

🗂️ Kanban & calendar view

📣 Social media management

🤝 Built for collaboration

🔥 Enterprise SEO

📑 Pagebuilder for content

🎨 Article designer

🎁 Custom blocks

💸 Paywalls & newsletters

📊 Audience analytics

💰 Programmatic advertising

Reply
your all-in-one sales engagement platform.
Reply.io is an all-in-one, multichannel sales engagement platform that helps you create new opportunities at scale, while keeping every touchpoint personal. From finding prospects and warming up your email accounts to booking meetings – Reply.io puts everything on autopilot so you can focus on talking to customers and closing deals.
Reply
Reply
Reply
Features

🌀 Multichannel outreach

📅 Meeting booking

☎️ Direct and triggered calls

🤖 AI Email Assistant

💼 LinkedIn Automation

💬 WhatsApp and SMS

📬 Validate emails in bulk

📧 Warm-up email accounts

⚙️ Full developer API

Gorgias
turns your eComms customer service into a profit center.
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1
stacked
star filled
stars
Gorgias builds a multi-channel helpdesk integrated with e-commerce merchants' back-office. It allows merchants to manage all their support from one place. It connects all business apps and all communication channels to provide support agents a unified view of their customers. It sets auto-responses to common customer requests. Gorgias helps merchants leverage support as a way to increase sales.
Gorgias
Gorgias
Gorgias
Features

📥 Centralize all communication

🤖 Automate responses

💪 Self-service & order management

📊 Live statistics & revenue reporting

💥 94 app integrations

⚙️ SSO & team management

Dialpad
is a cloud communication platform powered by AI.
Bookmark
1
stacked
star filled
stars
Support customers, drive sales, and collaborate with your team—all in one, beautiful Ai-powered app.
Dialpad
Dialpad
Dialpad
Features

🤖 Artificial Intelligence

🌐 VoIP Services

💼 Business Phone Number

💬 Chat & SMS

⚡️ Interactive Voice Response

🤳 Power Dialler

☎️ Contact Centre Analytics

🎧 Virtual Receptionist

Letterdrop
to 11x leads with customer-centric SEO.
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6
stacked
star filled
stars
Repeating a keyword 6 times doesn’t work. Instead, write helpful content your customers will love using an AI-powered SEO optimizer. Answer search intent and add new information with a tool built by a team from Google Search.
Letterdrop
Letterdrop
Letterdrop
Features

🚀 SEO Optimizer

🔗 Internal Linking

👀 Content Refresh Monitoring

🗂️ Webflow CMS

📅 Content Calendar

📸 Video to Text

👋 LinkedIn Employee Advocacy

⚙️ Programmatic SEO

📹 Video SEO

💥 Content from Gong

Outreach
to create and close more pipeline.
Bookmark
2
stacked
star filled
stars
The Outreach Sales Execution Platform helps your sales team efficiently create pipeline and close more deals. Let Outreach's sales execution workflows and deal health intelligence guide you to take winning actions, every time.
Outreach
Outreach
Outreach
Features

☎️ Sales Engagement

💸 Revenue Operations

⚡️ Revenue Intelligence

🚀 Workflow Automation

🤖 AI-Driven Insights

📈 Sales Forecasting

Mailmodo
is to simplify email marketing and maximize conversions.
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stacked
star filled
stars
Mailmodo is designed to help you leverage the power of AMP Emails for creating better user experience and simplifying email marketing setup
Mailmodo
Mailmodo
Mailmodo
Features

⚡️ Template Builder

✉️ Email Marketing

🕺 AMP Interactive Emails

💸 Transactional Emails

👋 Contact Management

🚀 Campaign Manager

📝 Quizzes & Surveys

💧 Drip Sequence Automation

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