The best Hubspot alternatives of 2024

Hubspot holds significant value in the inbound marketing and customer relationship domains, but is it the right fit for every use case?

Hubspot. The name practically screams inbound marketing success. It's a powerful all-in-one platform boasting features for everything from content creation to social media scheduling and beyond. It is, and it's not often a platform claiming to be an 'all-in-one' actually proves to be. If you haven't heard of them, you may have very likely read one of their blog articles. They have written about anything and everything related and un-related to their product.

HubSpot has several core products that work together to manage pretty much the entire customer journey, including;

HubSpot CRM (Free): This free tier provides the foundation for managing your contacts, deals, and tasks. It allows you to track interactions, schedule meetings, and gain basic insights into your sales pipeline.
Marketing Hub: This tiered subscription service offers a range of marketing tools, including content creation (blogs, landing pages), email marketing automation, social media management, SEO tools, and website analytics. The specific features depend on the chosen pricing plan.
Sales Hub: Designed to streamline the sales process, Sales Hub offers features like email tracking and sequences, opportunity management, sales forecasting, and integrations with various CRMs. Similar to Marketing Hub, it comes in different tiers with varying functionalities.
Service Hub: This suite focuses on customer service and support, providing tools for ticketing systems, live chat functionalities, a knowledge base for self-service options, and customer feedback surveys. Pricing follows a tiered structure.
Content Hub: This offering acts as a centralized content management system within the HubSpot ecosystem. It allows you to plan, create, store, and distribute content across various channels. (Note: As of May 2024, Content Hub is still under development).
Operations Hub: Designed to automate workflows and centralize data across HubSpot products, Operations Hub offers features like custom objects and properties, form automation, and data syncing with other business applications. (Note: As of May 2024, Operations Hub is still under development).
Commerce Hub: This recently launched offering allows businesses to build and manage an online store directly within the HubSpot platform. It includes features for product management, order fulfillment, marketing automation for ecommerce, and customer support functionalities specific to online stores.

So yeah, Hubspot holds significant value in the inbound marketing and customer relationship domains, but is it the right fit for every use case?

For many startups and smaller businesses, Hubspot's feature-rich nature can feel overwhelming, and beyond the free CRM, costs during higher growth periods can creep up substantially. In this way, Hubspot sort of feels like a corporate behemoth circling a playground full of nimble startups.

So if you have a more niche use-case, maybe you just want a straight-forward, reliable CRM, or a flexible, lightweight space to create and publish content, need a feature-rich project management solution for a small team, perhaps just an email marketing or user-friendly website builder, we've curated a list of alternatives to Hubspots core products that might serve you (and your bank accounts) a little better:

Brevo

connections that spark growth.

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Say hello to Brevo (formerly Sendinblue) — the platform that helps you build customer relationships across email, SMS, chat, and more.

Brevo

Features

⚡️ Email & SMS Marketing

☎️ CRM

🌐 Landing Pages

🤖 Marketing Automations

💬 Live Chat

📝 Signup Forms

Missive

team email, chat & tasks.

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Missive

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In our fast-moving world, good old emails are becoming more time-consuming than productive. For teams, when it comes to collaborating around an email there’s no proper way to share thoughts other than more emails.

Missive

Features

📬 Team & Personal Inboxes

✅ Chat & Tasks

🗂 Canned & Variable Responses

⌘ Command Bar

‍

💬 Conversation Assignment

☎️ Contact Management

🎨 Custom Branded Live Chat

📺 Custom Channels

Atlas

give your customers superhuman support.

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Atlas is a blazingly fast, modern support platform, helping identify and diagnose customer experience and interaction. Currently in beta, you can sign up and book a demo today.

Atlas

Features

💬 Chat, ticketing, and automated communications

📹 Session recordings

🪲 Bug tracking

⚙️ Internal tool integration

🚀 Customer Timelines

📊 Smart Insights

👉 User Journey Mapping

Attio

the data-driven CRM for modern teams.

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Attio is a radically new type of CRM built from the ground up for you, the user. With Attio, you can build your CRM exactly the way you want it - all without lines of code or expensive consultants.

Attio

Features

🌐 Sync your data streams. Import, sort, and organize all your relationship data

⚙️ Build your ideal workflow. Easily design and implement the perfect workflow for you

💬 Collaborate more effectively. Share workflows, contacts, & communications in real-time

📬 Keep track of all the important conversations your team are having with intelligent communication sorting

🚀 Easily pull in data from all your favorite tools through Attio's first-class API and Zapier integration

📝 Keep track of every update and thought while working with your team with notes.

Customer.io

the automated messaging platform for tech-savvy marketers.

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Customer.io is more control and flexibility to craft and send data-driven emails, push notifications, in-app messages, and SMS.

Customer.io

Features

⚙️ Direct Integration with RESTful API

🚀 Third-Party Integration

🗂 Powerful Segmentation

📊 Real Time Data

⚡️ Rules-based visual workflow builder

💬 Personalised Messaging

Plain

customer support as polished as your product.

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Plain puts all your customer conversations from Slack, email and forms into a single, lightning-fast interface and makes it easy to work with your team. Integrated with the tools you already use, and backed by their powerful API.

Plain

Features

⚙️ Full API Access

✉️ Chat & email

💸 Payment events

🪲 Bug reports

⏰ Waitlist requests

🚀 Workflow events

✅ Global command menu

OpenPhone

is the all-in-one phone system for teams.

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Your business calls, texts, and contacts in one delightful app. Work anywhere, across all your devices. More collaboration, better communication

OpenPhone

Features

🤳 Phone number

☎️ Calling

📔 Contacts

👥 Teams

💬 Messaging

🔗 Integrations

MailerLite

is email newsletters, websites, landing pages, pop-ups & more.

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Digital marketing tools to grow your audience faster and drive revenue smarter. Backed by 24/7 award-winning support.

MailerLite

Features

📬 Email marketing

🛍️ Transactional emails

🌐 Websites

📝 Signup forms

💸 Paid newsletter subscriptions

🗂️ Template library

⚡️ Automations

Loops

email for modern SaaS companies.

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Loops

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Loops is a simple and beautiful email sending platform for SaaS companies.

Loops

Features

🎨 Drag and drop editing

✨ Polish your designs

👋 Effortless personalization

🔗 Connect your audience

🚀 Craft the ideal user journey

📬 All your email, in one place

✈️ Managed deliverability

🌗 Dark mode support

🩺 Bounce doctor

ClickUp

is one app to replace them all.

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The next evolution of team productivity and collaboration is here. Unlock the next generation of productivity with the infinite possibilities of ClickUp. Tasks, Docs, Goals, Chat, and everything imaginable to make you more productive. ClickUp's #1 rated productivity platform is making the world more productive with tasks, notes, projects, and time.

ClickUp

Features

🪐 Spaces, Folders & Lists

✅ Customizable Tasks

🪺 Nested Subtasks & Checklists

🚀 ClickApps for Tailoring Tasks

🤖 Automations for Routine Work

📚 Hundreds of Templates

💗 Relationships for Virtual Databases

⚙️ Over 1,000 Integrations

Audienceful

email marketing re-invented for the 2020s.

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Audienceful is designed for building relationships via content that feels authentic, instead of blasting customers with corporate-looking banner ads. Quickly fire off announcements, newsletters, product updates and more from a tool that works like a doc—not a bloated email builder.

Audienceful

Features

⚙️ Automate with outside tools

🗂 Native Webflow publishing

⚡️ Drip automations

📝 Multiple audiences, tagging and segmentation

🚀 Cross-post to different platforms

💬 Unlimited customer data fields

ConvertKit

the go-to marketing hub for creators.

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ConvertKit is a creator marketing platform with powerful features to help you optimize your most important asset—your audience. Anything you need to do with your audience, you can do it with ConvertKit.

ConvertKit

Features

📪 Email Marketing

🚀 Landing Pages

💸 Commerce

🎨 Email Designer

📝 Email Sign Up Forms

🤖 Email Automation

⚙️ Integrations

Storipress

the new standard for modern media publishing.

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Create content at scale 2x faster by streamlining content creation, management and strategy without overhauling your tech stack. Designed with care, exceptional speed, and opinionated yet adaptable workflows, all combined to unlock your team's full potential.

Storipress

Features

🗂️ Kanban & calendar view

📣 Social media management

🤝 Built for collaboration

🔥 Enterprise SEO

📑 Pagebuilder for content

🎨 Article designer

🎁 Custom blocks

💸 Paywalls & newsletters

📊 Audience analytics

💰 Programmatic advertising

your all-in-one sales engagement platform.

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Reply.io is an all-in-one, multichannel sales engagement platform that helps you create new opportunities at scale, while keeping every touchpoint personal. From finding prospects and warming up your email accounts to booking meetings – Reply.io puts everything on autopilot so you can focus on talking to customers and closing deals.

Features

🌀 Multichannel outreach

📅 Meeting booking

☎️ Direct and triggered calls

🤖 AI Email Assistant

💼 LinkedIn Automation

💬 WhatsApp and SMS

📬 Validate emails in bulk

📧 Warm-up email accounts

⚙️ Full developer API

Gorgias

turns your eComms customer service into a profit center.

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Gorgias builds a multi-channel helpdesk integrated with e-commerce merchants' back-office. It allows merchants to manage all their support from one place. It connects all business apps and all communication channels to provide support agents a unified view of their customers. It sets auto-responses to common customer requests. Gorgias helps merchants leverage support as a way to increase sales.

Gorgias

Features

📥 Centralize all communication

🤖 Automate responses

💪 Self-service & order management

📊 Live statistics & revenue reporting

💥 94 app integrations

⚙️ SSO & team management

Dialpad

is a cloud communication platform powered by AI.

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Support customers, drive sales, and collaborate with your team—all in one, beautiful Ai-powered app.

Dialpad

Features

🤖 Artificial Intelligence

🌐 VoIP Services

💼 Business Phone Number

💬 Chat & SMS

⚡️ Interactive Voice Response

🤳 Power Dialler

☎️ Contact Centre Analytics

🎧 Virtual Receptionist

Letterdrop

to 11x leads with customer-centric SEO.

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Repeating a keyword 6 times doesn’t work. Instead, write helpful content your customers will love using an AI-powered SEO optimizer. Answer search intent and add new information with a tool built by a team from Google Search.

Letterdrop

Features

🚀 SEO Optimizer

🔗 Internal Linking

👀 Content Refresh Monitoring

🗂️ Webflow CMS

📅 Content Calendar

📸 Video to Text

👋 LinkedIn Employee Advocacy

⚙️ Programmatic SEO

📹 Video SEO

💥 Content from Gong

Outreach

to create and close more pipeline.

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The Outreach Sales Execution Platform helps your sales team efficiently create pipeline and close more deals. Let Outreach's sales execution workflows and deal health intelligence guide you to take winning actions, every time.

Outreach

Features

☎️ Sales Engagement

💸 Revenue Operations

⚡️ Revenue Intelligence

🚀 Workflow Automation

🤖 AI-Driven Insights

📈 Sales Forecasting

Mailmodo

is to simplify email marketing and maximize conversions.

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Mailmodo is designed to help you leverage the power of AMP Emails for creating better user experience and simplifying email marketing setup

Mailmodo

Features

⚡️ Template Builder

✉️ Email Marketing

🕺 AMP Interactive Emails

💸 Transactional Emails

👋 Contact Management

🚀 Campaign Manager

📝 Quizzes & Surveys

💧 Drip Sequence Automation

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