Adobe Experience Platform, the foundation of Adobe Experience Cloud, is an open system that transforms data into robust customer profiles. These profiles update in real time with AI-driven insights — so you can deliver the right experiences across every channel. With leadership status in more CX-focused analyst reports than anyone — 35 reports in all— Adobe Experience help companies of all sizes transform their businesses into digital experience powerhouses.

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‍Make informed decisions based on insights and data

‍Improve your bottom line by analysing data to meet the needs of ever-changing customer expectations in a digital, cookieless world. Collect data from the entire customer journey into a single view, then personalise every activity on every channel based on real-time profiles.

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‍Ensure every interaction hits the mark with AI-powered scalability

‍Maximise team performance with content-led experiences and simplified creative reviews. And get to market faster and more cost- effectively by ensuring your digital assets are built, reviewed, approved and automatically tagged to their associated project.

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‍Deliver unique, personalised experiences that increase engagement

‍Transform data into robust customer profiles with AI-driven insights, identify what’s working by testing and optimising. Get campaigns into market fast with a combined digital asset management and content management system.Keep them coming back with connected experiences Deliver consistent, omnichannel campaigns and manage them from a single application so the entire journey is optimised with intelligent insights — all while making sure the experience adapts to your customer in real-time.