Marketo

orchestrates unforgettable experiences at every step of the B2B buying journey.
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Tech Stacks
4
stacks
Lightning bolt integrations
integrations
orchestrates unforgettable experiences at every step of the B2B buying journey.
star filled
Tech Stacks
4
stacks
Lightning bolt integrations
integrations
Pricing
$
*starting price per month after freemium (if offered) in USD

What is

Marketo

?

Adobe Marketo Engage offers the leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact. Consistently recognized as the industry’s innovation pioneer, Adobe Marketo Engage is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness.
Marketo
Pricing
$
*starting price per month after freemium (if offered) in USD
Integrations
Learning curve
Has a steeper learning curve. Remember, it wouldn’t be here if it was impossible or not worth your time.
Marketo
Core features

👋 Content Personalization

🤖 Experience Automation

📊 Marketing Impact Analytics

⚙️ Marketing Data Environment

💸 Sales Partnership

💥 Cross-Channel Engagement

🔌 Plug and Play Integrations

📈 Advanced Journey Analytics

👋 Content Personalization

🤖 Experience Automation

📊 Marketing Impact Analytics

⚙️ Marketing Data Environment

💸 Sales Partnership

💥 Cross-Channel Engagement

🔌 Plug and Play Integrations

📈 Advanced Journey Analytics

More info

The Rundown

Marketing Automation: Identify, engage, and accelerate the customer experience.‍

  • Engage the right customers through behavior tracking
  • Easily build and scale automated marketing campaigns
  • Determine how marketing and channels impact revenue
  • Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities to orchestrate your buyer's journeys.

Email Marketing: Attract customers through engaging conversations. ‍

  • Get a 360-degree view of each customer across web, email, social, and mobile
  • Create relevant conversations based on individual behaviors in real time
  • Get a clear picture of impact and ROI with simple dashboards and in-depth reporting
  • Break through the clutter and engage your customers with email campaigns as unique as their online behaviors wherever they are — automatically and at scale.

Lead Management: Attract, nurture, and deliver win-ready leads to sales. ‍

  • Draw top-of-funnel traffic through inbound and outbound programs
  • Develop and qualify potential buyers before they’re passed to sales
  • Prove and improve marketing by tracking and accurately tying your marketing to revenue
  • Attract buyers and nurture them with personalized campaigns, so your sales team can step in when they’re engaged and ready and close the deal.

Revenue Attribution: Get unmatched visibility into your marketing performance. ‍

  • Capture customer interactions with attribution that measures every touchpoint
  • Automatically connect and unify data, and spend more time acting on insights
  • Use pre-built tiles and dashboards with advanced filters and segmentations
  • Learn what’s working and what’s not, then take that information to build revenue and dive into the true impact of your bottom line.
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Marketo
Check out how this tool is used by other teams and in our curated stacks.
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Marketo

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