Hotjar is a product experience insights tool that gives you behavior analytics and feedback data to help you empathize with and understand your customers through tools like Heatmaps, Session Recordings, Surveys, and a Feedback widget.

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Hotjar complements the data and insights you get from traditional product and web analytics tools like Google Analytics or Mixpanel. It’s an industry-leading and easy-to-use service that combines product experience insights, user behavior analysis, and customer feedback to help you connect the dots between what's happening on your site, and why it happens.

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‍Heatmaps show you an aggregate of user behavior on individual site pages: where do your users click and scroll? What are they interested in? Do they see the most important elements of the page, and interact with them?

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‍Recordings let you watch anonymized user sessions across your website, so you can see where individual users get stuck, rage click, u-turn, and eventually abandon your page.

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‍On-page Surveys are little popups that let you ask a quick question, in the moment, to your users.

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‍Feedback is an expandable widget on the side of your web page that lets users share their hate-to-love feedback about the page itself.Numbers tell you what’s happening. Hotjar’s visual insights tell you why. So you can make the changes that matter.