Segment

is a customer data platform (CDP) that helps you collect, clean, and activate your customer data.
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Tech Stacks
4
stacks
Lightning bolt integrations
integrations
is a customer data platform (CDP) that helps you collect, clean, and activate your customer data.
star filled
Tech Stacks
4
stacks
Lightning bolt integrations
integrations
Pricing
$
120
checkbox
Freemium
*starting price per month after freemium (if offered) in USD

What is

Segment

?

Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed.
Segment
Pricing
$
120
checkbox
Freemium
*starting price per month after freemium (if offered) in USD
Integrations
Learning curve
Has a steeper learning curve. Remember, it wouldn’t be here if it was impossible or not worth your time.
Segment
Core features

💬 Design cross-channel engagement

🚀 Customize your customer data pipeline

📊 Easily transform & load customer data

🔐 Protect users' privacy

⚙️ Developer toolkit to build on Segment

🌀 300+ integrations

💡 Create intelligent customer engagement

💬 Design cross-channel engagement

🚀 Customize your customer data pipeline

📊 Easily transform & load customer data

🔐 Protect users' privacy

⚙️ Developer toolkit to build on Segment

🌀 300+ integrations

💡 Create intelligent customer engagement

More info

The Rundown

Empower every team with good data

Segment collects events from your web & mobile apps and provides a complete data toolkit to every team in your company.

Deliver unified, personalized experiences

Deliver personalized, omnichannel campaigns to real-time targeted audiences from a centralized platform, without relying on other teams.

One API, Cleaner code

Use one API to collect analytics data, across any platform. We have SDKs for JavaScript, iOS, Android, and 20+ server-side languages.

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Stacks with
Segment
Check out how this tool is used by other teams and in our curated stacks.
Branch

Segment

Alternatives

Not quite the right tool for you? Check out some alternatives below:
Segment
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